Ways to do Business on the Web

This is probably the most valuable piece of advice I
received in all of 2006, and I want to share it with
you in the hopes that it will benefit you in 2007 as
much as it benefited me in ‘06.

Here goes…

Profits…wealth…money in the bank…however you want
to look at it, your income is always a “lagging
indicator” to your success.

   From Wikipedia.com:
   “A lagging indicator is an economic indicator that
   reacts slowly to economic changes, and therefore has
   little predictive value. Generally these types of
   indicators follow an event; they are historical in
   nature.

   For example, in a performance measuring system,
   profit earned by a business is a lagging indicator
   as it reflects a historical performance.”

In other words, if all your goals are money-driven, they
won’t actually HELP YOU achieve success because the
amount of money you make only reflects the things you’ve
done in the past. It doesn’t actually tell you what you
NEED TO DO to achieve those goals.

So, instead of setting goals based on the amount of
money you want to make, set goals based on the specific
Action Items that need to be completed and when they need
to be completed by.

As long as you hit these targets and meet these goals,
the money WILL follow. It’s simple cause and effect…

For example, if I say I want to create an online business
that makes $10k a month, there are a certain number of
steps I need to take:

1. Choose a market and a product that lends itself to
    monthly continuity (i.e. recurring income).

2. Setup a website to sell the product/membership site.

3. Find a source (or sources) of traffic that will
    deliver 50,000 unique visitors. (If you convert 1%
    of your visitors into customers and your membership
    site costs $20 per month, this should generate the
    necessary 500 sales to get your business up to $10k
    per month.)

So those are the steps. Now your “goals” need to be to
finish each one of them by a certain deadline. If you
hit your deadline and meet your goals, success is
virtually guaranteed.

If you DON’T hit your deadlines, you’ll know exactly why
you haven’t made the money you want to make.

I realize this seems simple, but I bet very few Internet
marketers look at their own business in such a systemized
manner. Instead, each day they just REACT to one thing
or another, get nothing done and then wonder why they
aren’t successful.

If you follow my advice, and set goals that are ACTION
and TIME oriented you’ll never wonder again.

In fact, you may just achieve the level of success you’ve
been wanting for such a long time.

So right now, while all of this is still fresh in your mind,
write out a detailed list of all the steps you need to take
to achieve your primary goal. Next, attach a date by which
you will finish each step, and commit yourself to this
endeavor for 2007.

Doing this will focus your efforts and keep you from hopping
from one opportunity to the next. It will also limit the
amount of spending you do on Internet marketing junk, because
unless a particular product will help you achieve a specific
goal…there’s no reason to by it now is there? )