Ways to do Business on the Web

Why Advertisers support Adsense

Google is the biggest search engine on the web.
It controls over 40% of Internet searches, and
with that it controls pay per click advertising
(pay per click). PPC involves the advertiser
paying a rate for every click through (CTR) in
which the advertisers set. As their budget
increases, their position increases, and as their
position increases, they get more traffic.

This has lead to over 140,000 companies choosing
to advertise with them, and they advertise in a
number of ways. The first way is through is
through appearing on Google searches, the second
is through appearing on distributors websites,
and the third is through appearing in
distributors search results. As advertisers
appear in Google searches, the question is
sometimes asked. Why do they choose to advertise
with distributors as well?

One reason for this is scalability. Those who
originally choose to advertise in search results
and who were getting a ROI (return on investment)
will decide at one point that they need to
identify other advertising opportunities. With
thousands of websites which have the capacity to
display their adverts the advertisers can gain
further exposure very quickly.

Another reason why advertisers choose to
advertise in Google distributors websites is that
it gains them further exposure. 60% of internet
users do not use Google, so the advertiser can
appeal to a wider audience through choosing to
opt for distribution channels. Many website users
may be looking to buy a product such as a phone,
yet instead of coming across a website which
sells such a product, they come across an
article. If the article is on a website which
contains Adsense then inevitably advertisers can
use this channel to penetrate their audience.

Another reason why advertisers choose adsense is
because they trust Google. The company is
renowned for being an ethical company who are fun
to work whilst providing free services to
millions worldwide. Advertisers feel that money
invested with Google is safe. Despite the
evolution of click-fraud and its inevitable
disadvantages for advertisers they appear to
understand that this is an issue which Google
wants to stop and hopefully will eventually.
Advertisers are happy that Google admits a
problem exits and provides refunds accordingly.

The trust in Google also stems from a trust in
pricing. The pricing is set by market forces and
therefore advertisers never feel that publishers
or Google are overpricing the service. This means
that as long as advertisers are able to advertise
they will continue to do so, if not at the same
rates.

Another strong advantage for advertisers is that
they can appear where publishers promote their
service. An example of this can seen if you
consider a publisher who is discussing the
benefits of new IT software. If a software
retailer appears on the website then inevitably
they will be the likely source from which the web
surfer will purchase the product. If the surfer
is not interested then you could argue that they
would not click on the advert.

The service which Google provides has created an
opportunity for businesses of all sizes to
advertise. Although the issue of click fraud
still plagues the service it is till widely
regarded as the best. New businesses attempt to
promote themselves on the web, whilst established
brands alike choose to attract interest in their
service using the same technique.
1. Google keeps inactivating my keywords and asking
me to pay more. Is there a specific list of things I
can do to avoding paying more?

2. What’s the best way to organize my ad campaigns and
groups?

3. How do I find the right keywords without spending a
bloody fortune on trial and error?

4. I’m a local business and I only want local inquiries.
How can I do that on Google?

5. How does Google compare to Overture?

6. How do I find the keywords that are $1.00 on Overture
but 5-10 cents on Google?

7. How does AdWords compare to other ways of getting
traffic, like search engine optimization, affiliate programs,
email marketing etc.?

8. How does AdWords compare to “offline” sources of
traffic like post cards and print advertisements?

9. How do I deal with Google’s no-popups rule? I’ve
been getting a lot of e-mail signups with my popups
and don’t want to lose them.

10. What are the easiest tricks and shortcuts for
getting my campaings working fast?

11. How do I control the cost of my compaigns so
I don’t blow my wad in the first 3 days?

12. What if every single keyword I can come up
with has dozens of bidders and costs $5 to $10 per
click?

13. How do I find out how many people are searching
on a particular term?

14. How do I discover keywords that nobody
else is bidding on?

15. I’ve re-written my ad 10 times and I still can’t
get a good CTR. Is there something I’m missing?

16. I sell expensive, highly specialized equipment
and services – not consumer stuff. Do I still approach
AdWords the same way?

17. How long to I have to run a test before I can trust
the numbers it gives me?

18. How many keywords should I have in a single
campaign?

19. How can I track which keywords bring buyers
vs. keywords that only bring tire-kickers?

20. Should I run my ads on “content targeted” sites?

21. Should I run Google’s AdSense ads on my own
site to generate more income?

22. What style of writing works best for creating
Google ads?

23. Google keeps disapproving the words I’m using
in my ads. What’s wrong with these people?

24. Is it possible to get 10-20% CTR’s instead of just
1-2%? How?

25. What’s the format for an opt-in page that gets
the best response?

26. I have multiple sites selling the same product.
Can I / should I advertise them all at the same time?

27. I don’t have a website. Can I still use AdWords?
Can I make money advertising someone else’s product?

28. What’s the best kind of follow-up process after I
generate sales leads from my website?

29. How do I come up with good Non-English keywords
for foreign markets?

30. Is it better to get a little traffic from expensive
keywords, or a lot of traffic from cheap keywords?

31. Can I get volume discounts from Google?

32. Should I send people right to a sales page or should
I try to get them to opt-in to email first?

33. Does participating in AdWords help my ranking on
Google’s free search engine listings?

34. Is there really such a thing as 1 cent traffic?

35. How do you get buyers to click on your ads, instead
of the tire-kickers? I don’t want to pay for cheapskate
visitors.

36. Can non-profit organizations, who are on a really
tight budget, use a different strategy than ordinary
businesses?

37. How do I tell how many other bidders I’m competing
against on Google?

38. How can I use Google to come up with good product
names, book titles and advertising headlines?

39. Should I advertise on partner sites like AOL and
Earthlink?

40. How do I tell what my competitors’ click thru rate is?

41. Is there a way to find out whether people will buy my
product BEFORE I spend a bunch of money developing it?

42. What specific techniques can I use to maximize the
sales from every person who comes to my website?

43. What’s the difference in strategy between a site that
generates sales leads vs. a site that takes orders online?

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites,
the great way to do it is through Adsense. There
are lots of webmasters struggling hard to earn
some good money a day through their sites. But
then some of the “geniuses” of them are enjoying
hundreds of dollars a day from Adsense ads on
their websites. What makes these webmasters
different from the other kind is that they are
different and they think out of the box.

The ones who have been there and done it have
quite some useful tips to help those who would
want to venture into this field. Some of these
tips have boosted quite a lot of earnings in the
past and is continuously doing so.

Here are some 5 proven ways on how best to
improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The
one format that worked well for the majority is
the Large Rectangle (336X280). This same format
have the tendency to result in higher CTR, or the
click-through rates. Why choose this format out
of the many you can use? Basically because the
ads will look like normal web links, and people,
being used to clicking on them, click these types
of links. They may or may not know they are
clicking on your Adsense but as long as there are
clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a
color that will go well with the background of
your site. If your site has a white background,
try to use white as the color of your ad border
and background. The idea to patterning the colors
is to make the Adsense look like it is part of
the web pages. Again, This will result to more
clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of
your site and put them at the top. Do not try to
hide your Adsense. Put them in the place where
people can see them quickly. You will be amazed
how the difference between Adsense locations can
make when you see your earnings.

4. Maintain links to relevant websites. If you
think some sites are better off than the others,
put your ads there and try to maintaining and
managing them. If there is already lots of
Adsense put into that certain site, put yours on
top of all of them. That way visitor will see
your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense
code into the webpages using SSI (or server side
included). Ask your web administrator if your
server supports SSI or not. How do you do it?
Just save your Adsense code in a text file, save
it as “adsense text”, and upload it to the root
directory of the web server. Then using SSI, call
the code on other pages. This tip is a time saver
especially for those who are using automatic page
generators to generate pages on their website.

These are some of the tips that have worked well
for some who want to generate hundreds and even
thousands on their websites. It is important to
know though that ads are displayed because it
fits the interest of the people viewing them. So
focusing on a specific topic should be your
primary purpose because the displays will be
especially targeted on a topic that persons will
be viewing already.

Note also that there are many other Adsense
sharing the same topic as you. It is best to
think of making a good ad that will be somewhat
different and unique than the ones already done.
Every clickthrough that visitors make is a point
for you so make every click count by making your
Adsense something that people will definitely
click on.

Tips given by those who have boosted their
earnings are just guidelines they want to share
with others. If they have somehow worked wonders
to some, maybe it can work wonders for you too.
Try them out into your ads and see the result it
will bring.

If others have done it, there is nothing wrong
trying it out for yourself.http://nitchsites.net