Ways to do Business on the Web

Viral traffic is better than search engine traffic, and it’s
better than pay-per-click traffic.  In fact, it’s the BEST
form of traffic.  If you’re not generating viral traffic,
you need to start doing so right away.

Does everyone that attempts to become an Internet
Marketer succeed? No, in fact approximately 90% of all
Internet Marketers fail.

Why is this?

I have given this a lot of thought and come up with a
few answers as to why so many people fail when trying
to become a successful Internet Marketer.

Internet Marketing is like any other business – it
requires a lot of work. People that get into Internet
Marketing may think that it is the “easy street” to
success and wealth, but this is far from the truth.

There are many programs that “entice” people to sign-up
with the thought that they will be able to “get rich
quick”. Well, I can tell you from experience, if you
are not willing to think and work hard, whether it be a
retail business or an Internet Marketing business,
chances are very good that your business will not
flourish to its full potential, often times not
succeeding at all.

If you are willing to dedicate a bit of time to this
then you are that much more likely to become successful
within any business, especially Internet Marketing.

Another reason that many people fail is because they
don’t understand who their customers are. The problem
is many new advertisers’ set-up a webpage or campaign
trying to deliver the wrong audience the wrong
product.

Imagine trying to sell lemonade to someone on a snowy day
in Chicago? This is same mistake many new marketers
are making by not targeting their audience. They are
spending their time and money with no return.

Having the ability to connect with your customers and
determine what they want is a key to becoming a
successful Internet Marketer. What does the customer
really want? In essence, you are a customer yourself so
this should be very easy.
Internet Marketing is not difficult and with a little
work and some creative thinking you can make some great
profits online.

Under-Promise And Over-Deliver

If you constantly create expectations with your customers that are
so high that you can’t deliver, you will have unhappy customers -
until they stop being customers altogether!

We always see advertisements that seem too good to be true and they
usually are.

There’s no better way to lose customers than to offer them a
diamond and give them a lump of coal.

You want to meet and exceed their expectations whenever you can.

Everyone likes getting something for free. You can give them
something they didn’t expect.

If you promise in an advertisement that they can get one free
doodad, surprise them and give them a coupon for another or a
percentage off.

You want to build it into your marketing mission and promotional
ads and choose an item with some big value but a minimal cost to
you.

You can promise them a certain amount, but you can deliver more.

Online video sites have rapidly increased in popularity over the past few years.  One of those websites is known as Google Video.  Have you ever wondered why online video websites, including Google Video, are so popular? If so, you are not alone. Despite the fact that millions of internet users enjoying watching online videos, many wonder what created all the buzz.

When it comes to understanding the popularity of Google Video, there are a number of different factors that come into play.  Google Video, like most other websites, has unique features about it. Those features are what brings in new internet users and keeps the old ones coming back for more. Therefore, Google Video is not only popular among first time video watchers, but ones that have been watching online videos for some time now.

Perhaps, one of the greatest reasons why Google Video is so popular is because of all of the choices that internet users, just like you, have. With Google Video, you are not only allowed to watch the videos that are hosted on the site, but you can also create your own.  This means that you can create your own video; on just about anything that you want, even if you do not have any formal video making experience.  The good news is that with Google Video’s popularity, it is likely that your video will be viewed by thousands of internet users.

In addition to the wide variety of different choices, when it comes to using the website, you also have a number of different choices when it comes to paying for it.  Google Video, like many other online video websites, offers a collection of videos that are free to watch. In addition to offering videos free of charge, Google Video also has a collection of videos that you must pay for; however, they are optional to watch. These videos are often longer or have well-known celebrities in them.  It is nice that you don’t have to pay for these videos, especially if you don’t want to watch them.  If you would prefer to not pay for an online video, you still have a number of different choices. There should be plenty of other free videos for you to choose from.

In fact, the videos that you can choose from are just another one of the many reasons why Google Video has become one of the most well known online video websites.  Popular video categories include music videos, television shows, animation, movies, comedy, and sports.  Additional categories are also available.  In fact, there are too many categories to list. Basically, this means that you should be able to find whatever you want to watch online with Google Video.

It is also important to note that the site is easy to use. There are too many online websites, including a number of popular online video websites, which are difficult to use and navigate. This is not the case with Google Video.  If you are looking for a particular video, you can easily search for it or browse through all of Google’s categories.  Once you select the video that you would like to watch, it will load in no time at all. After you have watched the video, you can easily rate the video, if you choose to do so, in a matter of seconds. 

If you haven’t already checked out Google Video, you are encouraged to do so. All of the above mentioned reasons are reasons why the website has become one of the most popular video websites online.  If Google Video impresses thousands, if not millions, of other internet users, there is a good chance that it will impress you as well.

Turning Traffic in to Adsense Traffic

If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.

There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.

The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows.

To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analizer.

You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.

From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site.

Because of the way Google AdSense works this is a sure way to increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google PageRank

It’s also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you’ll get more hits on your ads.

It’s also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336×280 large rectangle 300×250 medium rectangle and 160×600 skyscraper.

Make sure you choose the appropriate colors for the ads, as making them too different from your site’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.

Make sure these ads are positioned where they’ll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site’s actual content.

On pages with a long text body, you might find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that’s when people are finished reading your story and are looking for something else to do.

You should use more AdSense units if you have a lot of text on your page. Just make sure not to overdo it because you might find that you will get a lot lower CTR and lower revenues then you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely.

There’s a Google AdSense Preview Tool that will let you visualize what ads would get served on your page and it can come in very handy as a testing mechanism.

Just make sure you respect the AdSense policy regarding click fraud. As a pointer you could place a picture next to your adds, just make sure to leave some room in between in order to make sure this isn’t regarded as encouraging visitors to click the link.

Of course there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for income maximization.